[rebel-builders] News on Murphy's new business model
Posted: Sun Feb 19, 2012 4:51 pm
Thanks Gary !
A good thought - and one that might be helpful....
maybe the factory could post the start dates for runs,
once they receive the orders, so folks could contact their
local distributor and try to add on an order. There
would only be a few days leeway, I would expect.
This is a different business model, and will take
a bit of getting used to ! Basically, the factory is delegating
(outsourcing) sales and marketing to the distributors.
This reduces their overhead, and allows them to concentrate
on their core business - manufacturing parts !
Currently, each of the distributors will be accumulating
their own orders - they won't go to the factory until
they have 10, or more, depending on the country.
It will be up to the distributors to obtain the
order confirmations & deposits, since
the factory will not be doing sales and marketing,
but rather serving as a "parts manufacturer".
This is very much like the automotive business -
you go to your local dealer for test drives and ordering.
They then deal with General Motors, or whoever,
to get you your car. You would not call GM directly ...
It's not that they don't want to talk to you - they just
aren't set up to support individual customers.
Please keep the suggestions flowing - we need all the
help we can get to make this work ! Maybe we need separate
sections on the MAM web site for each of the distributors -
or links, for those who already have their own sites....
It's a 'work in progress' right now - and we all want to
end up with a model that looks after the customers, while
allowing Murphy to continue it's 23+ year success story.
--
......bobp
bobp@prosumers.ca
http://www.prosumers.ca/Ramble08
http://bpatterson.qhealthbeauty.com
http://apatterson2.qhealthzone.com
http://apatterson2.ordermygift.com
-------------------------------orig.-------------------------
On Friday 15 August 2008 14:59, Gary Gustafson wrote:
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A good thought - and one that might be helpful....
maybe the factory could post the start dates for runs,
once they receive the orders, so folks could contact their
local distributor and try to add on an order. There
would only be a few days leeway, I would expect.
This is a different business model, and will take
a bit of getting used to ! Basically, the factory is delegating
(outsourcing) sales and marketing to the distributors.
This reduces their overhead, and allows them to concentrate
on their core business - manufacturing parts !
Currently, each of the distributors will be accumulating
their own orders - they won't go to the factory until
they have 10, or more, depending on the country.
It will be up to the distributors to obtain the
order confirmations & deposits, since
the factory will not be doing sales and marketing,
but rather serving as a "parts manufacturer".
This is very much like the automotive business -
you go to your local dealer for test drives and ordering.
They then deal with General Motors, or whoever,
to get you your car. You would not call GM directly ...
It's not that they don't want to talk to you - they just
aren't set up to support individual customers.
Please keep the suggestions flowing - we need all the
help we can get to make this work ! Maybe we need separate
sections on the MAM web site for each of the distributors -
or links, for those who already have their own sites....
It's a 'work in progress' right now - and we all want to
end up with a model that looks after the customers, while
allowing Murphy to continue it's 23+ year success story.
--
......bobp
bobp@prosumers.ca
http://www.prosumers.ca/Ramble08
http://bpatterson.qhealthbeauty.com
http://apatterson2.qhealthzone.com
http://apatterson2.ordermygift.com
-------------------------------orig.-------------------------
On Friday 15 August 2008 14:59, Gary Gustafson wrote:
==================================I think that an interesting piece of information that could be
posted on the Murphy website would be how many orders are in
queue for each aircraft model. So if Murphy intends to manufacture
in batches of 10, it might encourage buyers to place an order
earlier if there were already 8 orders in queue. In like respect,
if the manufacturing run has started some people might be hesitant
to place an order if they know that 10 orders have to be received
before deliveries can start. I think this would be helpful to have
this tally updated weekly on the Murphy website (which should be
easy)
Just a thought
-----Original Message-----
From: mike.davis@dcsol.com [mailto:mike.davis@dcsol.com] On Behalf Of Bob
Patterson
Sent: Thursday, August 14, 2008 4:07 PM
To: rebel-builders@dcsol.com
Subject: Re: [rebel-builders] Mam Info --> News on Murphy's new business
model
Hi Keith !
That was probably a good thing to do...
Sorry - this will be long, but there's a lot to say !
I'm still adjusting to the new setup, and things are
still changing quickly - so, I will outline things as I understand
them to be at the moment. There will be more news
as I get it. The factory is working to put more support
agreements in place with parts suppliers, and we should
have some good news soon ....
I've just started doing all of the retail kit sales support
2 days ago, and am a bit overwhelmed by the amount of email
coming daily - but I'll adjust ! There is a LOT of interest out there
in our kits - even in this economy, folks appreciate the value !
The Shipping Dept. will still be looking after parts orders
and shipping details. Please leave VOICE MAIL MESSAGES,
with DETAILS - working efficiently means there won't always be
someone to answer directly ! Ideally, they'll set aside a
daily time slot to answer calls, by phone or email.
Most large companies work this way today ....
I miss that personal contact too - but as long as the system
works, I'll get used to it.
Murphy are committed to supplying complete kits, so
anyone who has ordered partial kits in the past (wings, tail ..)
WILL definitely be able to order just the remaining kits
they need to finish up. Nobody will be left high 'n dry ....
Get those orders in !
------------ snip ! ---------------------------That said, from now on, we will only be selling COMPLETE
KITS to NEW customers - the headaches of tracking & supporting
the partial kits just aren't worthwhile. We will be taking
orders, "on accumulation" - meaning that customers
will know that the moment we have accumulated 10 orders for that kit,
we will be after a deposit, and delivery will be approx.
5 - 7 weeks after we start production. In the long run,
this will be better for the customer, as it will remove
uncertainty about the delivery date.
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